About

Fran 2 - head & shoulders
On board the MSC Meraviglia in September 2017 I wrote stories for The Telegraph, The Stage and Future Cruise

Hello! Thank you for stopping by.

Piece Boutique is run by me, Frances Marcellin (Née Cook).

I love writing content and through Piece Boutique I produce articles for editors (for consumer and B2B publications), and custom content for brands and businesses.

I have been lucky enough to write for some well-respected and widely-read titles, such as CNN, The Telegraph, The Stage, New Statesman, New Scientist, ZDNet, Woman & Home, The Belfast Telegraph and The Connexion (national English-language newspaper in France).

I started writing for B2B titles ten years ago when I wrote my first editorial feature for NRI Digital’s Hospital Management title about the UK’s NHS surplus. It’s hard to believe that I’ve been writing across this company’s portfolio of websites and magazines for a decade now (and that the NHS ever had a surplus).

They include: Railway Technology, Future Rail, Shipping Technology, Future Cruise, Airport Technology, AIR (Air Industry Review) magazine, Design & Build Review, Inside Food, Inside Packaging and Inside Drinks – to name a few.

Since then I’ve been frantically writing several features each month about all kinds of subjects relating to train, ship and plane technology, as well as cruise tech, packaging, food and drink, startups, FrenchTech (French startup ecosystem), smart cities, women in business, the property market, luxury real estate (especially in France), film, TV, theatre and architecture.

You can get a good idea of the enormous range and scope of the areas I’ve covered by looking at the posts on this website – all of them have been written by me.

There is also my MuckRack portfolio, which has a healthy selection of bylines if you’d like to see more.

I started my career in publishing in the newspaper industry as a sub-editor on the Nottingham Evening Post. Afterwards I worked on various magazine titles and business intelligence websites in London.

During my twenties this publishing work supported my ambition of working as a film producer and I spent about seven years working on the development and production of myriad film projects, from shorts, to TV episodes, documentaries and feature films. From working on one of James Corden’s early films to one of the documentaries I developed with a Bafta-winning director getting nominated for a British Independent Film Award, there was some success during this time. However, after a while I decided to concentrate once again on my first love: publishing.

I do still work in film development when a good opportunity arises and I’m still a member of BAFTA (British Academy for Film and Television Arts), as well as the BAJ (British Association of Journalists).

When I left London in 2007 to live in France I started a sub-editing and writing service, which was one of the best moves I have ever made. I was working on all kinds of exciting projects. I have been a columnist for an English-language national newspaper in France writing about my French life, worked with marketing agencies on the production of their promotional content and worked with many different magazines (custom publishing and independent) and newspapers on fascinating feature stories and content creation projects.

I adore working with inspiring companies, helping them to deliver their content goals, which are usually part of a wider content marketing strategy.

Most of the companies I work with hire me to write content for their blogs, magazines, websites, brochures, newsletters, advertorials and any other requirements they might have.

For larger projects, such as designing and producing magazines, I work with my local network of top notch freelancers. This way, when a client needs more than text, I can scale up and provide the design and layout work as well – from concept to completion.

I can seamlessly slot in with a company’s existing team and usually find myself working alongside PRs, content marketing specialists, SEO experts and content management teams.

If you need help producing content, I would be delighted to discuss how my editorial experience could enhance your projects.

I look forward to hearing from you.

Best wishes from France!

Fran